Good, technical writing

A lot of my writing ignores fundamental advice, as those teachers offered who would have us use simple, strong language, such as:

We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender…”

Or the Gettysburg Address. Or just about anything from Hemingway (I’m guessing, not having read it all).

And so, a lot of my writing is soon forgotten. Or it serves its tiny purpose in the world of medical education or pharmaceutical promotion, and then is soon forgotten.

But…I remember an article in the New England Journal of Medicine. Damn thing is, I can’t remember who wrote it. But it was a scientific article, original research, a randomized clinical trial. It was everything that should be boring, and it wasn’t. It was enthralling. It provided the needed background–the context of why the study was conducted. And it described the study in simple words; it was fighting on the beaches.

Do you know which study I’m talking about? Or I’d be happy with one that provokes a similar enchantment.

Thanks. May your arrow fly straight and true.


About Keith Croes

Nice to meet you. Thanks for dropping by.

Posted on August 16, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

Thanks! Your thoughts always appreciated.

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