Here’s the thing. Content.
It’s all true what they say @theBOSSgroup:
“What creative professionals are in demand?
When it comes to finding work in today’s competitive job market, it’s essential for job seekers to understand which talents are desirable. The insight can provide them with the knowledge they need to find work. For example, many businesses want to improve their web presence by building unique websites that are easy to navigate and cater to their target audience. Unfortunately, professionals who can fill user experience jobs or information architecture jobs are hard to recruit. The skills required to perform these tasks involve superior use of coding syntax like SQL, Java, Linux, CSS and HTML, so finding people who understand a wide array of digital language are in deamnd.”
For someone well on in his career, taking a break to learn SQL, Java, or Linux is a mighty question. Will that capability make the words better? Or if I really care about the words, what are the odds that I’ll get the same kick from the coding? Isn’t it enough for me to supply the words (yes, I’ll need to understand the IA, but anyone can understand the IA, and almost everyone knows a little HTML) and let those who get the kick from coding code?
I feel I’ve come a long way simply in accepting that SQL et al might legitimately come under the category of “creative.”
But what will those coding creatives do without the words?
I suppose I’ll have to go back to the BOSS article and find out what a Klout score is. Sounds creative.